Following this phone call, I decided on a new initiative:
In recent weeks we carried out a dimensional mailing: after profiling a list of prospects, all the contacts received a free sample of one of our products. (Editor’s note: nothing too expesive).
But listen to what happened to me: one of the recipients called me back and attacked me verbally asking how I had his name, how I knew that he was the person who took care of those things, and how we were allowed to send him a promotional item, since – hear me – we were not his suppliers!”
Let me laugh.
Be patient, my friend…
First of all, don’t take care of that 1 in 300. There’s always some rotten apples.
Second, rather congratulate yourself and enjoy the red apples, or leads; and continue to cultivate the green apples, which will become red later.
Of course, the case is emblematic.
We are in Italy, a decadent republic founded on bureaucracy and on protections protecting no one.
Did we want the consent for the emails, against the spam of the sellers of fake Viagra? Great. Too bad that the rules complicate life and increase the costs of the most respectful … while spammers keep spamming. But whatever.
Did we want the “Do Not Call” Register, against tele-selling at dinnertime? Great. Too bad that the rules complicate life and increase the costs of the most respectful … while others call you the same while you’re finally enjoying in peace all the bad news of the evening. But whatever.
Now a genius would also require prior permission to use the mail?
Come on, let’s not kid ourselves…
And so today I founded the
Table of Contents
“Do Not Call” Register Against Balls-breakers Customers
(in Italian: Registro delle Opposizioni Contro i Clienti Rompic…)
Whenever I learn of a behaviour worthy of mention in the ROCCR, I will enter it in the Register and point it out to the public by e-mail, on the blog, on social networks.
So, just to have a laugh together.
And also, to console us that we were luckier than others: can you imagine a gentleman like that at home, or at work? Or at condominium meetings? For God’s sake!
If so, it’s much better to cross it once as a prospect and tell this story to posterity by inscribing it on the ROCCR, than to syrup it all your life at home or as a colleague or as a neighbour downstairs.
Okay, No. 1 Member is registered.
Other funny reports?
by the way: our friend who was guilty of doing her job well had profiled the list thanks to TheSystem. And since her package arrived straight on the right desk, the method worked as always (the only thing that it cannot prevent is the balls-breaking attitude of the contact person, sorry).
If you want to use it too to locate and contact in a legitimate way the referents in target, look here to find out what TheSystem is”