Lists in Italy are a problem, did you know that?
- non-existent telephone numbers
- obsolete addresses
- numbers no longer contactable
- listed a Do Not Call Register
- retired or even deceased contact persons (usually CDAs)
Those who work in marketing know more or less reliable list providers, but they know perfectly that there is no updated and above all PROFILED list, as it should be for any serious activity of lead generation.
Lists lose 30-40% of their accuracy every 18 months. You think you have an asset and you find yourself with pure “hot air”.
Sending a message or making a call to the wrong person is a widely underestimated waste of time and money.
GARBAGE IN – GARBAGE OUT
Profiling consists in identifying/updating, for each company on the list, the name and personal email of the correct contact person, in target for a given product or service, YOURS.
Profiling is determined by the success of Lead Generation.
For this reason, the massive sending of DEM to generic and outdated lists does not produce satisfactory results.
Profiling is an activity that must be carried out meticulously by competent people who use smart but ethical techniques.
A profiled list IS GOLD. Let’s start from the basics.