I was at a party last night.
I was impressed to hear a successful accountant, a gentleman who taught at the university and helped client companies develop business around the world, give good fatherly advice to a 13-year-old girl about the profession of accountant, and how to best deal with his future education and career path.
Clear and exciting.
She, the little girl, was enchanted.
Latin, Greek, English, then one day London… everything suddenly in her head seemed simple and started making sense.
That tall and nice gentleman, whom she had never met before, gave her in a few minutes a vision, method, and strategy that could have changed her future prospects.
And without being a “guru” or an academic, but rather speaking a language that the girl could understand.
It’s the same approach my friend and colleague Marco Scabia uses with his students when he talks about web marketing.
He comes from the academic world too.
He helps his clients too to develop the business. But he does it by using the web.
He also gave himself a positioning that could not be clearer: “ilwebprof” (I find it a brilliant USP).
He also says that in order for your online business to grow and grow, it is essential to follow a tried and tested method, the same one that has led many students of his Internet Business Academy to success.
Today he has just published a (free) video describing No. 1 Strategy to bring a business to success on the Internet:
Marco Scabia will soon be our guest in the new newsletter, in the series “Interviews with those who deserve”.
But I RECOMMEND you see this video today because it could your business the same sense of vision, method, and strategy with which that lucky girl came home last night.