Some kind readers have pointed out (thanks) that yesterday’s picture of the wolves seems a fake.
If so, I’m sorry for the unfounded news. However, the meaning of the article remains valid, regardless of the fake wolves:
- It’s true that in some excursions children in trouble are put at the head of the group;
- Above all, it’s true that Lead Generation Farm™, with its lead generation and nurturing activities, makes the pipeline easier.
lead > negotiations > orders > turnover
because it removes some of the obstacles encountered by the sellers.
But the untruthful news about the wolves gives me the opportunity to talk about Social Media for B2B for the first time.
The fact that more readers have bothered to tell me that the wolves were a fake, tells us something important for anyone who has to sell or buy products and services: namely that the same people who are in the office during the day in a suit or tie, in the evening at home in slippers make a quick stop on social media.
Okay, maybe not everyone. But many of us.
There are those who use Facebook for entertainment.
Those who use LinkedIn for work.
Those who publish photos on Instagram.
Those who tweet or retweet.
Like it or not, in the evening many of us find themselves with their mobile phone or tablet in their hands peeking on social networks with the excuse of checking whether the teenager daughter or son has published something inappropriate …
And I repeat:
we are just the same people who during the day, “disguised” as salespeople tried to sell our product. Or that, “disguised” as decision makers, were contacted by a salesman who tried to sell us his product.
So, from today social media will also enter our communications, and we will try to show how to make good use of them in B2B.