I thank these four customers who have written in recent days.
Then let me add a useful key for everyone.
Good morning, sir,
I really appreciate the e-mails that you send periodically, I think they’re interesting.
The only thing I’d like to say is that their frequency is too high.
A good rule (in my industry) is not to bother the customer too much; after a while he may get tired and he may not read an important mail.
I greet everyone and wish you a good weekend.
I always read your e-mails with interest.
One day I’d like to meet you to discuss some sales issues.
Given that what you say in your e-mails is interesting and presented with an original method, don’t you think that their frequency could have the opposite effect, that is to say, tire the receiver out?
Good morning Andrea, I did appreciate your newsletter through XXX spa profile. Now that I’m getting ready to leave the company, the thing that I’ll miss most is being able to reflect on your valuable ideas. Thanks for the interesting readings. Best regards [contact request Linkedin]
All of them agree on interesting contents. Well, thank you. Otherwise we’d be talking about nothing.
Let’s come to the (very polite) notes on the high email frequency, which would tire out and make you lose something useful.
Nobody reads all the emails they receive.
For example, I happen to do this: when I join a list, if a title strikes me, I read. Otherwise, I archive it. Or I delete it. But I don’t unsubscribe: because sooner or later there’ll be something that makes me think, or can be useful.
But pay also attention to something I have noticed:
I behave in the same way both with those who write every day and with those who write every 2 months…
…so, I’m more likely to read the contents of the person who writes most often!
And so, we get to the “pros” of high email frequency:
- It’s noteworthy, because out there there’s so much noise but little competence and persistence
- it allows the information to take root.
- it creates more stable relationships than occasional contacts
- it encourages interaction (never had I so much feedback as now)
- it stimulates, gets used to stopping for a second to reflect
Finally, which is no small feat for the seller:
- it generates leads every day
- and helps sell more
But there would be a lot to say about it.
Emails frequency, in fact, is only the tip of the iceberg of a new communication startegy that we have incorporated into our marketing and sales system, TheSystem.
The results are surprising.
I’ll talk about it in more detail in the new editorial initiative that will start soon. There I’ll have time and opportunity, for those who want to join, to unveil the behind-the-scenes of this new model. In this way, everyone will be able to assess whether some of the pieces can also be applied to their own marketing and sales model.
I’m going to close now.
I would like to thank again the four colleagues who have created our ideal talk-show.
And I promise that we’ll continue to do our best to never induce anyone into the temptation to unsubscribe.
In the meantime, for those who want to lay the foundations of this marketing and sales system and turbocharge their sales machine, here’s the link: