Interesting article about door-to-door selling.
Folletto (a vacuum cleaner model very popular in Italy) and home demonstrations aside, today it’s important to be able to take advantage of what we have called
DIGITAL DOOR-TO-DOOR™ SALE.
Every company must have the opportunity to present itself to the right contact person, with the right message, at the right time.
Fortunately, today you can use solutions that, through the most appropriate marketing tools, catapult the seller directly from the right contact, to a potential qualified customer, when you show interest in the product / service offered.
All this without ringing bells and with the same effectiveness.
As can be seen from the best performance of the King of Folletti (see article on door-to-door selling), the first step is to identify the correct reference in order to convey the message to the key person.
Do you know the NAME, LAST NAME and EMAIL of the REFERENCES OF COMPANIES THAT YOU WANT TO HAVE AS YOUR CUSTOMERS?
On the market you can find lists of target companies for your products/services, but you’ll never find lists with the name of the precise contact person who decides on your products (unless you are a member of the Board). And if you find something, it’s often out of date, has changed company, retired, died (RIP), or simply unknown.
Today, without the need to ring a bell, there are solutions to reach the Decision Maker and proceed with all the activities necessary to convince him of the goodness and usefulness of the product/service you sell.
List profiles to identify the contact person, lead generation activities, nurturing activities up to the achievement of the goal.
It’s possible to reach the sales targets without moving from your desk and is, in the digital era, the equivalent of door-to-door sales.
Just think about it!