B2B Marketing for Technology and Manufacturing
Don’t explain, do it: be an example, and they will copy you, even trying to do better. The customer base is not an annuity. Seller senator = many users to follow, many excuses to not acquire. There are still good suppliers, of course there are. And what did you learn?
READ MORE »If income was not a problem… …how would your day be? … and how would you organize your work? Would you do the same thing as you do now? What would you change? How would you organize your marketing, the way to find new customers, your sales process? How would you train your salespeople? What […]
READ MORE »Here’s an incredible story, re: SERVICE. It’s a very interesting case study that happened just a few days ago, during Easter holidays. Last Friday night I traveled to the countryside happier than usual… for a very embarrassing reason: few days earlier they had installed a dish on the roof to connect my house to the internet! Painful admission of […]
READ MORE »A couple of days ago I was in a shop. It was 5:30pm. One of the clerks had his son, 13, seated in a corner behind the desk. “Do you have your personal assistant today?” – I asked them. The father proudly replies: “Yeah, but he is very upset because the soccer coach did not call […]
READ MORE »I don’t care if we all have to be better at Christmas. So, I’m asking you: *** In your opinion, the heads of a company that provides you with a product or service should be informed if one of their employees’ work is s**t? (Yes, it came from the bottom of my heart, sorry). What […]
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