I’ve heard a client’s statement that made me smile: “Marketing people like clicks, salespeople like orders” That’s so true. Let’s be clear: if leads or clicks or likes were equivalent to money, we’d all be happier. We would have filled our egos and even our wallets, but often it is not like that. If an […]

Both marketing and sales departments sometimes make colossal mistakes. Today I mention one in Marketing. In company A, a medium-sized Italian business, a while ago a new Marketing Director arrived and decided to cut the budget for the lead generation strategy and expand the budget for institutional communication. It should be worth noting that the […]

About the importance of events. If you don’t think this is about you, just follow me for a moment. Yesterday I happened to find the content I had written for a copywriting service to a customer in Australia. His company organises (FREE) dinners based on Italian cuisine to which he invites retired Italian-Australians, and then […]

Did you know the saying nomen omen? I love Latin because it is even more synthetic than English: for example, they only used these two assonant words, nomen omen, to say that a person’s name is an omen, an indicator of their destiny. What does it have to do with us? The sentence came to […]

Mario is the owner of a coffee shop. They offer excellent product quality, friendly and professional staff, nice atmosphere. One day his wife convinced him to undertake a new marketing initiative: they joined a project of payment by mobile phone, proposed by a supplier. It’s a sort of mobile version of the old expensive subscription […]