I have created a monster. Nadia Fusetti, B2B co-founder, after hearing the song of the bucket with holes, has been humming continuously in the office for two days, “Dear Henry, Dear Henry“, alternating it with “Dear Liza, Dear Liza”… We’re desperate. But this effect witnesses one thing. Before talking about it, in case you missed […]

I often read dull case histories. That’s a shame. Good case histories would be a very effective tool to generate ideas. Even to inspire new business models. Instead, they have become self-celebrating commercials. And so, they lose their purpose: to inspire a customer, to make him think. But why are they so tasteless? Because case […]

Sometimes life is funny. Who would’ve thought that such an important term (I will soon explain which term, and why it’s so important) would have been legitimised in Italy by Barbara D’Urso. That’s what happened. The Italian national Association of Journalists had accused D’Urso of “abusive exercise of the journalistic profession”. On the contrary, the […]

On the power of storytelling… This is what I got this morning from Facebook.  I didn’t know her. The author seems to be a Hungarian writer:   ******************** In the womb of a mother there were two children. One asked the other: – “Do you believe in life after childbirth?” The other replied: – It’s […]

Non ce ne siamo accorti, ma le nostre vite sono segnate da una traccia indelebile: abbiamo vissuto una parte dei nostri anni “prima di Google”, e ora stiamo vivendo il “dopo Google”. Non è stato il web a cambiare tutto, come spesso diciamo sbrigativamente. E nemmeno l’email. E nemmeno i primi motori di ricerca. Fino […]