Professor Alessandro Orsini gives us an example of personal branding. The name may not tell you much, but you have certainly seen it on TV. He is a professor at the university, sociologist, Director of the Observatory on International Security of LUISS in Rome. And he’s everywhere on TV when it comes to Islamic terrorism. […]

Positioning and branding are sometimes considered intangible concepts. But the two examples I’m about to show you will make you understand two things: the close relationship between positioning and branding and how concrete the two concepts are and how simple they can be when put into practice. Positioning and branding today The first thought comes […]

Look at this photo that is currently running on social media, is it a correct value proposition? Is it just a provocation? Or do you think it’s an awareness campaign? Or a fundraiser for charity? Is it a Unique Selling Proposition? Or a Pietas Selling Proposition? I’ve already read all sorts of comments: from the […]

What kind of dentist is the one who snubs the health problems of your teeth? A bad dentist you could say, but you’re wrong. It’s a matter of positioning. Unless you’re the only one in your business, you have competition. If you’re a dentist for a living, you’re in troubles. Word of mouth, geographical proximity, […]

Do you want to be considered an expert in your field? Do you know how it feels to be a reference in the market? And do you like the idea of getting up every morning and enjoying the moral and economic satisfaction that comes from this status? If you want to position yourself, an entrepreneur […]