The series on marketing and sales games under the beach umbrella continues.
In the last episode we identified the missing element of an email-marketing email.
Today’s game is named after the famous Settimana Enigmistica column: “Maybe not everyone knows that…”
Maybe not everyone knows that…
…each activity has two incomes: the real one and the potential one.
Where by “real income” I mean what you make on a certain customer base, while a “potential income” is what you can make on the same customer base.
Here then the quiz.
Suppose you have 100 customers.
Each customer spends € 1,000 with you.
Question 1 (easy):
What is your income?
Question 2 (not that much):
And what is your potential income?
If you guess the answer to question 2, you are allowed to kick yourself for opportunities you are not taking advantage of.
If you don’t guess it, you can start tomorrow, when I’ll give you the answer.
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Award to the winner:
whoever sends the exact answer first will receive a, ultralight beach soccer ball.
Do you know the Inter-Juve-Milan series, which you could never play with because every blast of wind moved them away creating impossible trajectories?
There you go, a ball like that:
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