Imagine a new Olympic specialty: Marketing.
On the race field (i.e. the market) in Rio, marketing professionals from all around the world compete to become the first Olympic Marketing Champion in history.
They are all here, especially the large group of American gurus.But you’re there too.
And for the first time, you’re challenging each other on an equal footing:
– same market;
– same product;
– all matches on an equal footing: zero previous customers, zero contacts, same audience;
– same tools: traditional, digital, social… You can choose what you want;
– same budget (€ 10,000);
The winner is whoever generates the most (qualified) leads by the end of the Games.
What would your strategy be to win the gold medal?
Answer here and indicate your strategy (in max 10 moves).
Deadline for sending the strategy: 23:59 on Sunday, August 21.