A business game you can play on the beach, just like the Settimana Enigmistica.
Below there’s a checklist of an email marketing campaign… but it’ s not perfect: what’s missing?
If you don’t find it… I’ll tell you in the next article.
Here’s the checklist:
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- Sender with first and last name (‘Mario Rossi’ instead of ‘Bellazienda Spa’)
- Sender’s personal email address (mrossi[at]bellazienda.com, instead of info[at]bellazienda.com)
- Object that captures attention and stimulates to open the email
- Introduction where you say what you will talk about in the email
- Body of the email where you develop the content of the email
- Closing of the email where you summarize and/or draw conclusions
- Personal greetings and kisses (“Cordial greetings, Mario Rossi”)
- Contact details (link to website and/or telephone)
- Links to unsubscribe
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What’s missing? Answer here.
The first exact answer will receive a Gimondi’s ball with which to play epic matches on the beach.
Enjoy the beach
P.S.:
A little help: This article contains the missing element of an imperfect email marketing.
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