I interviewed dozens of salespeople.
But this is perhaps the most bizarre sales technique I’ve ever heard from candidates.
On the basis of the CV, the gentleman in question was a very good salesman. He was already working in a good company, but he wanted to improve. In our company, he would have been destined to be an Account Manager for strategic customers.
A young man on his 30s shows up, perfectly on time, properly dressed, natural but not over the top, lexical property. “Good impression” you might sum it up. I’m not noticing anything else.
At a certain point in the interview, he finally reveals me his sales technique:
“Since I’m very tall, I hunch over for a shortening, otherwise the customer would have to look up at me. So, I don’t risk making him feel embarrassed.
Look at what we do to sell!
This really never happened to me before: temporary micro salesman depending on the need.
Well, let’s hope at least that at 100 he won’t find himself with arthrosis as occupational disease…
But this really curious story allows me to go back to my stainless conviction:
the uselessness (if not the harmfulness) of many sales techniques today.
Do you want to know what the customer really appreciates in a salesperson?
The answer will surprise you.
The answer was in the interview that “Mr. 2 Billion”, an international buyer who bought products and services for 2 billion Euros in one year, gave us.
A first part of the interview is included as an appetizer in the Free Edition of the B2B Club Newsletter.
The full interview, in the September edition, contains a series of highlights on sales including the characteristics of the good salesperson seen from the customer’s side.
