When you send emails, everyone tells you they’re too long: videos are better…
When you send videos, they tell you they don’t have time to watch: emails are better …
When you write a lot or send too many videos, they tell you they don’t have time to read/watch.
When you write very rarely, they ask you “why aren’t you writing me?”…
And so on…
The truth is that your audience doesn’t really know what they want. But anyone can complain that they would like something different. As if to say: besides being all team managers, we are all marketers too…
My idea?
You must know what you want to communicate, how, and how often. Then, whatever means of communication or frequency you decide to adopt, don’t care about the judgment.
Do you want to communicate every day by email? Great.
Do you want to communicate once a month via video? Great.
The only thing that matters is this:
every time you write an email or publish a video, you sell something, or someone contacts you.
Leave all other beautiful theories to the “gurus” and digital marketers. So much so, almost everyone of them has never sold anything but “coaching lessons” on digital marketing to wannabe digital marketers. But what do they really know about the real life of companies? Have they ever sold a real product? Have they ever sat in front of a flesh-and-blood customer to sell something?
Paraphrasing the great Dante:
Let us not speak of them, but do thou look and sell
If you have a product to sell, and you want to get the most out of your budget, contact us here for a free consultation. We will suggest you a solid development plan:
