A reader’s response to my previous article:
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Thank you for your sexist examples,
but we don’t need it.
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Excuse me, but all this makes me laugh.
I knew someone would get angry… in fact, I confess: I did it on purpose!
Let me explain.
In that article I wanted to talk about the importance of having a website with a content reflecting a personality, and especially that helps to sell more. And I said that you have to write content that stand out from the crowd, quite different from the anonymous texts (“hot air”) usually written not by all but by many web and communication agencies.
So, just to distinguish an anonymous style from a stunning one, at the beginning of the post I used this not-so politically correct comparison:
Imagine taking a walk downtown, with a hot but stupid chick arm in arm. At least friends do not notice that the hot chick is stupid, until she starts talking. Instead, the website visitor, a moment after being impressed by the beautiful photos and the layout, immediately realizes that he DOES NOT NEED ABSOLUTELY ANYTHING.
Boom! What the hell did I unleashed?
It was enough to use one of the most profitable stereotypes … and immediately some ladies have started the attack.
Lovely.
This confirms my thesis, that is:
contents written in a certain way (NOT hot air) struck the reader.
They may be also controversial, but they get noticed.
Of course, you must not cross the limits of decency and common sense, and you must write things that still reflect your identity (corporate and/or personal).
But if you know how to stay within those limits, you will receive some criticism, but those who read will continue to follow you (in fact, none of these ladies have unsubscribed from our distribution list). And those who have begun to notice you precisely because they have been struck by the “shock”, will continue to read you.
In short:
– “bold” contents, sometimes provocative and controversial, are noted
– sloppy content, aren’t
But the real basic question, commercially speaking, is this:
When did one of your articles, or emails, or website pages work?
It’s not working when you avoid criticism.
And not even when readers compliments.
It’s when it helps you sell.
And in this case, the sexist article has also generated several business opportunities from potential customers, which I had never seen before, who want to be helped in the creation of their business content.
Now I ask you:
Are you OK with getting out of your comfort zone of anonymous communication that your website and emails could be filled with…
…if you get new business in exchange?
If you feel that the exchange is in your favour, and you want to make your communication more effective for the purposes of the lead generation, write here and describe your needs.
P.S.:
in the next article: Why women marry rich men.
I’m kidding!
