He’s a big, big man, a “marcantonio”, as they say in Milan.
A distinguished sixty-year-old retired man who has been commercial director for a prestigious company.
He knows about sales.
Today, he’s still a salesman, but the clientele is different.
The target are middle-aged ladies attending “balere”, as he calls them, or dance halls.
Every week he practices an advanced form of lead generation, which is the envy of professionals like us:
- Monday night: ballroom dance hall – south Milan – average age 50 years;
- Wednesday night: Latin American dance hall – North Milan – average age 40 years;
- Sunday evening: mix dance hall – neighbouring home – absolutely with the partner.
Yes, Roberto is engaged, and his main rule is to organize himself well to avoid unpleasant surprises.
Thus, he chose three “Nielsen” areas and a very specific target group:
- “good looking”
- Age range 40-60
- Married or divorced children.
- Medium-high social class.
This is the ideal profile and each parameter has a reason why.
The leads are generated by a gallant approach with the investment of a few drinks.
There is no lack of “out of target”, like that young lady who whispered to his ear her willingness in exchange for help with the mortgage (?!).
But Roberto likes to dance and conquer women, without compromise.
And his lead generation is systematic, punctual, continuous.
He chose a target, a sector, geographical areas and the best approach.
The result is well-qualified monthly leads.
Just like Lead Generation Farm.
