How do I create an effective telemarketing script?
Many people think that the script is the key to telemarketing success.
That’s partly true… but not entirely true. Here’s how it really is.
The real key to success is not only WHAT you say, nor HOW you say it.
What matters most is the “emotional path” you activate on the other side of the handset.
While hearing your words, your interlocutor doesn’t make a rational effort to understand their meaning: the words activate emotions and he goes through a series of moods.
In practice, he’s hearing, but not listening: he’s imagining.
WHAT and HOW things are said, therefore, should only serve to stimulate that emotional journey.
If they can’t, that telemarketing script has failed.
It may be the most beautiful and perfect in the world, technically speaking, but it has failed. Period.
It’s a bit the same thing that happens when you fall in love.
A dating expert says that “attraction is not a choice”. It’s not the rational reasons that make you feel attraction. If he evokes feelings in her that make her feel better, she will feel attracted, even unconsciously. Otherwise, the poor man can continue to woo her all her life, but she will never get a yes.
And in telemarketing, how do you turn those two or three minutes of phone conversation into an emotional path that leads to yes?
How is an effective telemarketing script made?
The art and science of Telemarketing Script are developed in Module 2 of Telemarketing Master, the specialised course for traditional entrepreneurs, info marketers, consultants, agents, who want to multiply their business by combining the best potential of the old phone with new digital strategies.
Web and Voice.
Hi-Tech and Human Touch.
The Telemarketing Master will start in a few days.
There are only a few hours left before the registration closes.
Look what it is and sign up here:
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