The idea comes from an article by Jessica Hagy in Forbes.
The author states something that is not politically correct, but true:
apologizing too much makes us less authoritative.
I strongly agree with her.
Look at this beautiful drawing: the author says it all in just three passages:
Scusarsi nuoce alla vendita
The more you apologize, the less they take you seriously.
Remember this picture the next time you’re about to apologize.
Those who apologize less, those who are less mannered, are often more convincing, more attractive, more credible, more authoritative.
It applies in many areas, not only in the sale.
My daughter Serena, like any self-respecting teenager, who likes most? Good schoolmates or bad boys? You already know the answer of a poor father 🙁.
And who do women find most attractive? The kind guy or the macho? The good guy or the “bastard”?
Coming to sales:
When buying, it is easier for you to say NO to the ultra-kind salesman, who apologizes even to his own shadow and who will not make you feel any guilt for choosing a competitor…
…or to the one that you know won’t give up easily?
In short: the TOO MUCH educated salesmen, even in my experience, sell less than the more…intrepid ones.
Just try to think about it, among all the sellers you’ve known, and tell me if it’s not true.
And which salesman are you? And if you have a team of salesmen, which salesmen are they?
What can you do if there are no bulldogs in your sales team, but only good guys that every mother would like as husband for her daughter?
You can fix it with a system that makes lead generation and sales a natural and almost automatic process, in which the customer is induced step by step to the purchase, almost regardless of the “nature” of the salesman.
Our solution is called TheSystem, and you can find it described here:
It’s 50% off until midnight on Sunday, July 24th: take advantage of it.
