Q&A Marketing questions and answers, lead generation, sales
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QUESTIONS:
Don’t you feel like you’re giving too many free tips with these emails?
ANSWER:
In emails we try to provide useful ideas and stimulate reflection.
But we never reveal the whole recipe. They can only be found in paid products: eBooks, video courses, etc.
Or, if someone prefers to sit directly at the table and be served, and has an adequate budget available, he can contact us for a service.
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QUESTIONS:
I have experienced a letter that leverages on the receiver’s EGO. It gave me a lot of satisfaction, generating leads and meetings, but no customers yet!
Now don’t tell me I have sales problems…. 🙂
ANSWER:
Since it generates leads and meetings, it works.
At the very least it could be that it “intrigues” but doesn’t “dis-qualify” the prospects sufficiently.
However, since you’ve just left, it’s too early to talk about sales problems. Consider that the times of sales cycles in Italy are becoming longer and longer every year.
If then, within a few months, everyone you’ve met tells you NO, then there could be a sales problem.
But don’t worry yet. They probably met you, but they were still green apples, they weren’t already red apples: hold on and nurture your leads.
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QUESTION (or rather: critical contribution to the article on the “Incognito boss”)
Determining whether production or sales are more important, it seems to me like trying to define whether the brain, the heart or any other component in the human body is more important…
ANSWER:
I share the nice comparison: every organ serves the human body.
I wanted to express the concept with the words of this entrepreneur to his factory workers:
“You don’t get paid to produce the things you produce: you get paid to produce the things the sellers sell”.
To paraphrase the entrepreneur, we should also say to sellers:
“You don’t get paid to sell the things you sell: you get paid to sell the things that customers use”…
But I realize that we are opening up an endless philosophical debate…
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… now, however, it’s nothing more than philosophy: after having done “Production” by answering questions, it’s time to move on to “Sales”:
This is the promoting week of TheSystem, the product to organize the marketing and sales machine of a classic Italian SME.
The presentation that tells us how it was born, but above all what it can be used for and what it can allow you to do, is here: TheSystem
