Am I so ugly?

Fighting my personal battle against spam filters, I discovered something new.

I’ve no idea if it is true, because I’m not so technical and I’m still doing some tests.

But in case it were true, that would be a very sad discovery.

Anyhow, here’s the story:

I read in several articles on the web that including a picture in your emails might decrease a sort of quality score, which would mean a much higher likelihood of being forwarded by the biggest email providers (Gmail, Yahoo, etc.) straight into spam folders, no matter how good and genuine your content is.

I couldn’t believe it. But I decided to do a simple test.

So, I removed the picture of my face from all email footers… and open rates skyrocketed!

Now:

my ego likes to think that the improvements were due to more attractive email subjects…

… but I suspect that before that move, Gmail simply opened my emails, gave a look at the picture, and decided to send the message into spam folder to protect its users. While as soon as I removed my face from the inside, it let emails get into user’s inboxes.

Am I so ugly?

All jokes aside, avoiding spam filters is becoming harder and harder every day, even if you are not a spammer at all.

Possible solutions:

1. plastic surgery
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2. improve email deliverability by learning do’s and don’ts of email marketing (which I am doing, I’ll keep you posted)
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3. rely on an automated business system that works on your behalf, even if you cannot always be present in your prospect’ inboxes. For more info, apply for a free Strategy Session here: https://www.b2binternationalbook.com/apply
   

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