Look who’s advertising on Facebook.
This ad appeared in front of me just today:
If your advertising investments in PayPerClick have so far excluded Facebook, maybe it’s time to review your strategies.
Did the lords of Google stumble upon a resounding own goal?
Not at all.
Indeed, once again (see blog article of April 20 where I showed you an example of their direct marketing on paper) we have to give Google credit where credit is due for having the acumen, the decision making ability and the humility to get out of their channel and advertise outside.
Raise your hand if you’re going to buy something from a competitor, if it gives us something, we don’t have…
So, hats off to Google.
And what about you? Do you have a strategy to generate new contacts on multiple media, like Google?
What and how many media do you use? What kind?
And what is your strategy for allocating your monthly budget?
7 different types of traffic, strategies for generating it, etc. are examined in Module 3 of TheSystem, the online training course that teaches you how to automate your business chain, from positioning to closing sales.