While recording a video explaining how to get a list of potential target customers, something took over the speaker: Listen here.
Well, after this gaffe, the company cut my salary, the system administrator doesn’t talk to me anymore and my colleagues call me “Wilma” like Fred Flintstone’s wife in “The Flinstones”.
Yet the subject of the recording is anything but frivolous: LISTS OF POTENTIAL CUSTOMERS.
The creation of a target list for your products is part of the most powerful solution for generating sales opportunities, called Lead Generation Farm, and it all starts with a list of potential customers that we can help you acquire, select and profile.
Remember that nothing good will ever happen in lead generation if you don’t start from a target list.
Acquiring the list, qualifying the contacts so that they are actually potential for your business and identifying the decision maker to whom to turn is the first and fundamental step.
If you base your work on an unqualified list upstream, it will be difficult for you to get good opportunities downstream: garbage in garbage out.
In addition to a well-defined and qualified target, it’s necessary to apply qualification parameters downstream too, because not all opportunities could be worth a time investment by your sales force at that time.
For example, some target companies may be interested in your product, but don’t currently have a budget available, so it’s recommended to “keep them warm” with the techniques provided by Lead Generation Farm, but not attack them commercially by making your sellers drive 300 km to hear that there are no plans for short-term investments.
Our skills applied to the most advanced technologies we have, make the difference.
Rely on experts: LEAD GENERATION FARM, not Flintstones 😉
